Financial Corporate Identity, Web "Tearsheet" & PowerPoint Presentation
Making a decisive move away from the standard-issue red, white and blue aesthetic of many financial entities, the brand created for Templenaboe, an emerging markets and futures forecasting company, went in an entirely different direction. Because the business analyzes both domestic and international assets, global currency became the inspiration for a softer, more sophisticated palette of color and imagery. To create an authentic sensibility, the business card employs many special effects that simulate the feel of currency including cotton/linen fiber stock, copper metallic foiling, spot varnishes and reflective holographic “security” strips. The coordinating letterhead and envelope utilize the same special print treatments and the envelope even opens on its end (like a money envelope) rather than along the top in order to further the financial theme. A coordinating interactive web "tearsheet" and an introductory animated PowerPoint presentation feature a multitude of clickable charts and graphs that detail the company’s structure and provide overviews of typical analytical models. Various additional print materials and a comprehensive website are in development.
Interactive PowerPoint Presentation
Interactive Web "Tearsheet" (unable to provide link as information is proprietary)
The interface is data rich, but simplified and flexible, allowing the user to easily switch between multiple comparables and graph formats without having to leave the page.