COLUMBIA COLLEGE CHICAGO
Vinyl Records Conference Presentation
Animated PowerPoint presentation created for a lecture at the "18th Annual Conference of the European Institute of Retailing and Services Studies." Presented by School of Media Arts, Marketing Communication Department chair, Margaret Sullivan, the presentation briefly outlines the theory and proposed methodology for a new research project studying consumer purchasing motivators in the resurging vinyl record retail market. Accompanied by live speaker narration, the presentation provides a colorful and dynamic visual aid for focusing the audience and highlighting key points.