CLIENT: Integrated Security Solutions, Ltd.
SCOPE: Logo Redesign, Logo Family, Content Development, Copywriting, Print Collateral
INS Security was a company that had been in existence for decades. When it was sold it underwent reorganization and the new owner sought to breathe fresh life into its stale identity. He did not want to deviate significantly from the company's historical 3-letter monogram, so it was decided to update the font and colors and establish a more contemporary "superhero" aesthetic.
The new mark was designed to be flexible. It cleverly morphs into a related "family" of logos that readily identify the company's multiple service categories. A coordinating qualifications book was also produced for distribution to new clients. I was responsible for the book in its entirety, from concept to content development to copywriting to layout. The book was spiral bound, making it easy for employees to customize for client-specific presentations. Coordinating branded electronic templates enabled them to compose, print and bind in cover letters, estimates, technical specifications, etc.
