Shaping Better Lives for Kids

Client: Kaleidoscope
Scope: Art Direction, Print Collateral, Copywriting, Production, Associate Board Member
Kaleidoscope is a nonprofit, charitable organization that finds foster families for hard-to-place children who have suffered From extreme abuse, violence and neglect within their family systems. Struggling with complex emotional, physical and medical needs, the kids referred to Kaleidoscope face incredible challenges that require comprehensive resources and support. The team at Kaleidoscope is committed to alleviating limiting obstacles for these kids, believing all youth deserve the chance to reach their highest potential.
Following are multiple marketing pieces I created for Kaleidoscope over a span of eight years. These materials provide essential information about the organization, advertise its events, keep its families and Board members updated with news and developments and direct everyone to available resources. My goal in developing these printed pieces was to create an aesthetic identity that balanced an optimistic, kid-centered personality with the hard facts and serious mission of the organization.
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