Max Harvey

Craft Coffee. Kosher-style. Oy!

Client: Private Client via The ARTdept. at LOOP Studio 
Scope: Naming, Logo Design, Print Collateral, PowerPoint Presentation, Social Media
Presented with the novel concept of a coffee shop that serves only kosher products, the challenge was to impart quality and sincerity into a new brand. Wanting to differentiate from the many chain coffee options on every corner, the owner's vision was to create a comfortable neighborhood gathering spot. The name was derived from the first names of his two grandfathers, both popular characters in their close-knit community. The interior design by LOOP Studio conjures a modern, yet warm and inviting "go-to" neighborhood place to congregate - perfect for a steamy cup of coffee, a little nosh and good conversation. 
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