CLIENT: Templenaboe, LLC
SCOPE: Logo Design, Print Collateral, Web "Tearsheet" Interface, PowerPoint Presentation
Making a decisive move away from the standard-issue red, white and blue or green aesthetic of many financial entities, the brand created for Templenaboe, an emerging markets and futures forecasting company, went in an entirely different direction. Because the business analyzes both domestic and international assets, global currency became the inspiration for a softer, more sophisticated palette of color and imagery.
To create an authentic sensibility, the business card employs many special effects that simulate the feel of currency including cotton/linen fiber stock, copper metallic foiling, spot varnishes and reflective holographic “security” strips. The coordinating letterhead and envelope utilize the same special print treatments and the envelope even opens on the short end (like a money envelope) rather than along the top in order to further the financial theme.
A coordinating interactive web "tearsheet" interface and an animated PowerPoint presentation feature a multitude of clickable charts and graphs that detail the company’s structure and provide overviews of typical analytical models.
