CLIENT: House of Thai, Kinnelon, NJ
SCOPE: Logo Design, Menus, Print Collateral, Advertising
For the owner of the House of Thai, opening her own restaurant was a dream come true. After many, many years of waitressing and saving money, when the time came to finally actualize her plans, her vision for her new enterprise was very clear. She wanted to personify a pretty, welcoming simplicity and her repeated directive was to strive for elegance. I achieved that objective with thoughtful, evocative typography and a delicate, yet vibrant color palette. The resulting aesthetic is one of classical refinement and easy legibility that will stand the test of time.